With a captive audience at your local restaurants, you would be
buying advertising for your clients’ products and services for
all diners to read. As they await their meals, whether
breakfast, lunch or dinner, they will read your advertising
business card and perhaps require your clients’ products and
services.
Unlike the local paper, whereby one has to flip through all the
pages, and maybe find your advertisement, for $0.0079 pennies a
placemat ad, you will reach 50,000 diners and we are sure they
will read your ad more than once. A breakdown cost for 1000
readers equals $7.90 per thousand. The cost for one ad in one
restaurant is $395.00. The difference is that a diner is a
captive audience to the placemat advertising, opposed to a
newspaper.
We supply each restaurant with 50,000 mats per run. There are 12
to 16 advertisers per run. We reserve the center for the
participating restaurant, which I like to call the “Host”. As
the example in my insert, the “Guests” or advertisers surround
the center. The mat size is 10 x 14, a convenient size for most
restaurants. We can work together on both advertising sizes and
context.
Please note that prices and distribution quantities vary per
restaurant.
The restaurant chooses the printing colour (one colour printing) usually to match its décor and selects the paper bond.
The restaurant receives 50,000 per run. Generally, the “Host”
signs a five-year contract.
All
placemat advertisers will automatically benefit from FREE
advertising on our
website for the duration of their contract.
At this time, we are supplying the following restaurants listed
here.
We reserve one space on each mat for a charitable organization; my
concept is Cancer Research, Hope and Cope, Gilda’s Club,
Make-a-Wish Foundation. The Organizations we have contracted
with so far are very pleased with the outcome. Please view our
website for a
complete list. We would be very please to include other
Organizations that we have missed.
Currently, we are working with numerous national retail outlets and
restaurant chains. To date, everyone is extremely interested
with this concept. It is time to bring a more direct invitation
to the consumer than is possible with conventional mass-media
approaches.
Thank you for your taking time to listen to our marketing concept.
We look forward to assisting you to reach your targeted market.
Yours truly,
Agi Lebovits
Visions in Print