Studies prove that to maintain the strongest link with your customers, it is necessary
to keep your name in front of them repeatedly over a long period.
Furthermore, studies prove it takes up to 6 times of seeing or hearing
an advertisement before a new customer will visit your business.
FACT:
69% of newspaper
advertisers report little to no noticeable results from display
advertising (ads larger than 1” x 1”). 77% of business owners report
advertising on television and radio with NO noticeable results, at an average
expense of $1,300/month.
“We have tried
newspaper, radio, TV and even billboard advertising. We've found that placemat
advertising brought more results than all of these methods combined – and at a
tenth of the cost.”
FACT:
According to
NEWSWEEK MEDIA Magazine, 48% of television viewers leave the room when
commercials come on. Of the viewers who remain, 82% are “inattentive”.
76%of readers
claimed to remember advertising on placemats, compared to only 64% of
newspaper readers who claimed to have "skimmed the ads".
“We see the
newspaper every day, but once you see these mats, you'll never forget them.”
FACT:
89% of customers
who dine out at restaurants report an annual income of $35,000/year or
higher. Placemat advertising features your business in front of 50,000 of
these people for just less than one penny a mat.
“We’ve been
advertising on placemats for several years. We love knowing that people with
fair to middle incomes are seeing our ad. This is the type of audience to whom
we want to advertise.”
FACT: 72% of
advertisers RENEW their ads month
after month because of successful results.
When advertising with Visions in Print, the original
advertisers have the first choice of renewal, as we do not
duplicate any business or service on a mat.